Post by: King Siu, Communications Coordinator, PMAC

 

If you weren’t already convinced that you can’t miss the keynote address by Heath Slawner, this may persuade you. Heath’s ethical persuasion techniques are based on the work of Dr. Robert Cialdini, the most cited living social psychologist in the world, who also happens to have the number one book on The Globe and Mail‘s Best Selling Business Books List.

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